In almost every shop a small group of customers accounts for a large share of the turnover. Loyalty tiers are the way to give exactly that group more without giving everyone else more. Whoever collects more, collects faster.
Every tier carries a multiplier. It acts on the points an order earns - not on the price of the goods. A customer on Gold pays the same as everyone else and receives more points for the same order.
That is the decisive difference to a tiered discount: turnover is untouched, and the benefit only materialises later and only if the customer returns and redeems.
The plugin ships a ready-made ladder. Every tier requires two things at once: a point balance and a number of completed orders. Nobody climbs on a single large order alone.
| Tier | From points | Minimum orders | Multiplier |
|---|---|---|---|
| Silver | 0 | 0 | × 1.0 |
| Gold | 500 | 3 | × 1.2 |
| Platinum | 2,000 | 6 | × 1.5 |
| Titanium | 5,000 | 12 | × 2.0 |
Names, thresholds, multipliers, colours and the minimum number of orders are all editable, and you can add tiers. Silver is the entry tier: it demands nothing and changes nothing - it makes sure every member has a tier.
A customer orders for 200 euros. With the default earn rate of one point per euro that gives:
| Tier | Points for 200 € | Value | More than Silver |
|---|---|---|---|
| Silver | 200 | 2.00 € | - |
| Gold | 240 | 2.40 € | +0.40 € |
| Platinum | 300 | 3.00 € | +1.00 € |
| Titanium | 400 | 4.00 € | +2.00 € |
Even on the highest tier the expense stays at two percent of turnover - and it only ever reaches customers who already have twelve orders and 5,000 points behind them.
Two modes are available, and they lead to completely different programmes.
The difference in one sentence:
Rolling rewards current loyalty and keeps a tier meaningful. Lifetime is more generous and easier to explain, but it devalues the upper tiers over the years.
If the balance falls below the threshold, there is no immediate downgrade. Out of the box the customer keeps the tier for another 30 days. If the balance recovers within that time, the tier stays as if nothing had happened.
A downgrade is the most unpleasant moment of any loyalty programme. The grace period turns it into a warning instead of a punishment.
The customer account shows the whole ladder with every tier, the customer's own position in it and the distance to the next one - in points and in orders, because both conditions have to be met.
Without that display a tier is just a number in a database. With it, it becomes a goal the customer can follow.
The tiers themselves live under Customers → Loyalty points → Loyalty tiers. These settings govern how the tier system works overall.
| Setting | Default | What for |
|---|---|---|
| Activate loyalty tier system | on | master switch |
| Loyalty tier mode | Rolling | current or lifetime score |
| Rolling score window in days | 365 | length of the window |
| Downgrade policy | With grace | how hard a drop is |
| Grace period in days | 30 | time to recover |
Loyalty tiers belong to the Enterprise plan. Without it the programme runs completely on points and rewards - tiers are an expansion, not a prerequisite.
No. The programme is complete without them: earning, redeeming, rewards, goals and boosters all work on their own. Tiers pay off when a recognisable group of frequent buyers carries a large share of your turnover.
They have to meet both conditions of the tier: the point balance and the minimum number of completed orders. For the shipped Gold that is 500 points and three orders. The evaluation runs automatically every five minutes.
That is your decision. In rolling mode with the default grace period they keep the tier for another 30 days after the balance falls below the threshold. With the "Never" setting nobody ever drops.
No, only the points. A customer on Titanium pays the same prices as everyone else and receives twice as many points for the same order.
Yes. Name, threshold, minimum orders, multiplier and colour are free, and the number of tiers is not limited. The four shipped tiers are a suggestion, not a framework.
Rewarding account creation and newsletter sign-up with points - a value that costs nothing until it is redeemed.
Read on → AnniversaryAn occasion that returns every year, needs no advertising and brings a customer back exactly once a year.
Read on → CampaignDouble points on a category, a weekend or a customer group - without touching a single price.
Read on →The plugin installs free of charge from the Shopware Store. Earning points, the dashboard and the customer account run straight away, no purchase needed.