Every discount campaign leaves a mark: customers learn to wait for the next one, and the price they consider correct goes down. A points promotion works just as well and leaves the price untouched.
Someone who has had 20 percent off three times will not buy at full price the fourth time. The discount has become the expected price. A double-points promotion does not move that anchor: the price stays what it was, and the benefit lies in the future.
On top of that a points promotion only takes effect on the next purchase - it sells today and binds for tomorrow. A discount sells today and costs today.
With the default values one point equals one percent of discount. A double-points promotion therefore costs one further percent - and only if the customer really redeems the points later.
| Promotion | What the customer gets | What it costs you |
|---|---|---|
| 20 % discount | 20 % immediately | 20 % of turnover, immediately |
| Double points | 2 % on the next purchase | at most 1 % extra, later |
| Five times points | 5 % on the next purchase | at most 4 % extra, later |
That is why loud-sounding promotions such as "five times the points" remain affordable long after a discount of the same size would have eaten the margin.
A booster does not have to apply to everything. It can be bound to a selection of products, to a period or to a rule from the Shopware rule builder - a customer group, a country or a minimum order value.
Typical shapes:
A booster acts either as a multiplier (the points are multiplied) or as a fixed bonus (a fixed number is added). The two kinds are handled separately and have their own rules for the case where several apply at once.
The defaults are deliberately cautious: a second multiplier does not double again, while a second fixed bonus simply adds.
The tier multiplier and a booster multiplier are two different things. How they relate is written into the calculation of every single booking - step by step and readable.
In the administration a click on a booking opens the full calculation: base amount, tier at booking time, effective boosters, rounding and result. That makes every figure explainable to a customer.
When a booster that applies to the whole order is running, a notice banner appears in the shop - in the cart and, if you want, on the product page too. The text comes from the booster itself.
On the loyalty page in the customer account running promotions additionally appear under "Current promotions". Whoever announces a promotion should make it visible there as well.
Boosters themselves are created under Customers → Loyalty points → Boosters. The configuration only holds the two combination rules.
| Setting | Default | What for |
|---|---|---|
| Combining multiplier rules | Highest wins | several multipliers |
| Combining fixed-bonus rules | Add up | several fixed bonuses |
| Order-wide booster hints on product pages | off | visibility in the catalogue |
Boosters belong to the Business plan, where ten can run at once; the Enterprise plan lifts the limit.
A discount lowers the price immediately and costs immediately. A booster raises the points for the same order and only costs once the customer redeems the extra points - on their next purchase.
Yes. Multipliers and fixed bonuses are handled separately: among multipliers the highest wins out of the box, fixed bonuses add up. Both rules can be changed.
Yes. A booster can apply to all products, a selection or a period, and can additionally be bound to a rule from the Shopware rule builder.
Yes. Order-wide boosters produce a notice banner in the cart, optionally on the product page too, and appear in the customer account under "Current promotions".
Through the booking: in the administration every booking shows the full calculation with base amount, loyalty tier, effective boosters and rounding.
Anyone who bought before the programme started would otherwise start at zero. A one-off run picks them up.
Read on → Balance sheetA validity period caps the open liability - and the reminder email before it brings customers back.
Read on → Repeat businessWhy a growing point balance outlasts the next voucher - and what a customer year actually costs.
Read on →The plugin installs free of charge from the Shopware Store. Earning points, the dashboard and the customer account run straight away, no purchase needed.